Wargaming Will Publish Total War: Arena
Wargaming will publish Creative Assembly's Total War: Arena through its new publishing label, Wargaming Alliance. The Developer of World of Tanks and World of Warships has created a new tool to provide third-party publishers and developers the resources to enter the free to play market.
Total War: Arena will be the first free to play title released through Wargaming Alliance, as SEGA, Creative Assembly and Wargaming have announced a new strategic partnership. If you want to know more about Total War: Arena, check out our profile.
“SEGA is constantly exploring ways in which its diverse range of IPs can be brought to a wider gaming audience,” said Jurgen Post, President and COO at SEGA Europe. “This strategic partnership with Wargaming, to release Total War: ARENA as the first game on the Wargaming Alliance platform, presents a unique opportunity for Creative Assembly’s eagerly anticipated creation to realize its full potential. Working with Wargaming, a market leader in the free-to-play space, and by utilizing their extensive experience and expertise in this area, SEGA is confident that Total War: ARENA will become the worldwide hit it deserves to be.”
“For more than a decade, the Total War franchise has been the standard-bearer of strategy gaming thanks to its trademark gameplay and a focus on authenticity. The free-to-play market is an exciting new opportunity for the franchise and in the last year we have seen great potential with Total War: ARENA,” said Tim Heaton, Studio Director at Creative Assembly. “The partnership with Wargaming Alliance is a perfect match of proven strategy gaming brands. We are excited to collaborate with the creators of the globally successful World of Tanks in bringing Total War: ARENA to gamers.”