ShoeDazzle Teams with Onverse for Virtual Product Placement
Virtual worlds are changing the way advertising and product placements are viewed in games, said Steve Pierce, founder and CEO of Onverse. In traditional games it is hard to place products and ads without causing a distraction from the game experience, but in a social world like Onverse it doesnt just fit the theme, it enhances the experience.
ShoeDazzle is a monthly styling service at a cost of only $39.95 per month. Every month members receive an online showroom featuring a personalized selection of shoes, handbags, and accessories, from which they can choose to purchase. The styles are selected by their fashion experts, based on a style survey members fill out during registration. There is no obligation to purchase once registered and members can choose to skip a month at anytime if they so desire.
Were very excited to see this promotion unfold over the coming months, said Chris Nella, Director of Marketing, ShoeDazzle. ShoeDazzle is always looking for new ways to make our shopping experience more entertaining. Its a great way to showcase the personalized experience of shopping at ShoeDazzle by making it even more fun and diverse.