Auto Club Revolution has started a BMW Experience

Auto Club Revolution has started today the BMW Experience, that gives the players the opportunity to drive BMW’s latest M Sports performance car, the BMW 1 Series M Coupé.

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The BMW Experience offers visitors to BMW’s websites and social media channels a unique opportunity to drive the car in a specially built introduction to the Auto Club Revolution game. Players have the chance to customise their very own BMW 1 Series M Coupé which they can race on the brand new race track, Victoria Harbour, specially designed and built in conjunction with the BMW’s designers and designed to put the car through it’s paces.

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“It is always a real challenge to render a vehicle’s distinctive handling accurately in a game – generating the models from CAD data is just not enough. To reproduce the handling of the BMW 1 Series M Coupé in ACR in an authentic manner, we first took it out on the real racetrack. That is the only way to know exactly how the car corners, for example,” said Doug Wolff, ACR Team Lead.

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Andreas-Christoph Hofmann, Vice President Brand Communication BMW, Marketing services BMW Group: “Our customers are tech-savvy and love to be able to put their dream car together the way they want. Auto Club Revolution allows us to make our models accessible to a large number of car enthusiasts. It was extremely important to us that our models be portrayed realistically. In Eutechnyx we found a partner who shares our high quality standards – and we worked well together right from the start.”